WOMEN IN
GAMING
DATE
TIME
WHERE
1.3.23
09:30-15:30
Alfasi 36, Tel Aviv (Playstudios Office)
This year will see the first-ever Women in Gaming National Conference. Organized by Playstudios, Playtika, CrazyLabs, Beach Bum, Google, QueenB, and the “Women in Gaming” community in Israel. The entire ticket sale price will be donated for scholarships to QueenB’s students.
We invite you to join a variety of professional and inspirational sessions representing various topics within the vast gaming industry. Moreover, you will have the opportunity to meet in person some of the leading women in the gaming business and take an active part in dedicated round tables!
We will be covering a multitude of topics from Business, Technologies, Creative, Product, and more. This conference will showcase the work of talented women, opportunities in the gaming industry, and the challenges that we face, all in order to encourage more women to get into the industry.
We are excited to offer a relevant, engaging, and truly inspirational conference.
WHAT’S IN IT FOR YOU?
Whether you are part of the gaming industry or just starting out, you will gain professional knowledge and have access to high-end content, gaining a wider understanding of the industry as well as insights into possible career paths, tips on how to take the first step and network with the best in the business.
MEET THE SPEAKERS
Anat Shpreling
CEO and founder
Toya
Elinor Schops
Tami Mazel Shachar
Sharona Botzer
Noga Halperin
VP, Gaming Experience ZAG Entertainment
CEO
IncrediBuild
General Manager PoP Slots
Playstudios
CRO
SciPlay
Moria Goldstein
Suzie Roth
Aur Tal
Oran Martin
Art Director
Playstudios
Product Owner Manager of R&D
Beach Bum
VP Data
Playtika
VP Creative & Product Design
CrazyLabs
MEET THE ROUND TABLES’ LEADS
PRODUCT
Michal Issachary
VP Games & Operations
CrazyLabs
MONETIZATION
Shiri Livne
SVP Monetization & Marketing
Beach Bum
BUSINESS
Yula Zack
Game Owner
Playtika
CREATIVE & ART
Hagit Hashinshoni
Head of Studio & VP Creative
Playstudios
UX/UI
Sharon Koren
Head of Marketing Studio
CrazyLabs
GAME DESIGN
Ann Almog
Game Designer
Playtika
MARKETING & UA
Noga Laron
VP Marketing
Playstudios
DATA
Yifat Shani
Data Engineering Group Manager
CrazyLabs
R&D
Aur Tal
R&D Product Owner Manager
Beach Bum
GAME ECONOMY
Tzuf Caspi
Game Math Design
Playstudios
HR
Lir Rotem
HR & Recruitment Team Lead
Beach Bum
L&D
Raya Bruck Malka
Global L&D manager
Playtika
AGENDA
09:30
MEET & GREET
10:15
OPENING LECTURE
Need for speed by Tami Mazel Shachar, CEO at Incredibuild
Empowering women developers and women players - the Ladybug Case Study by Anat Shpreling, CEO and founder of Toya Interviewed by Elinor Schops, VP of Gaming at ZAG
11:30
FIRST ROUND OF LECTURES
The Game Ideation Workshop By Moria Goldstein from CrazyLabs
Marketing Innovation By Noga Halperin,CRO, SciPlay
The importance of Backend Technology & Product Fit by Aur Tal from Beach Bum
12:15
SECOND ROUND OF LECTURES
How to Monetise Your Audience by Sharona Botzer from Playstudios
Avatar Story by Oran Martin from Playstudios
Let’s play –My journey from traditional tech into gaming by Suzie Roth from Playtika
13:00
LUNCH
14:00
ROUND TABLES
15:00
CLOSING WORDS
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